June 09, 2015
PrivateArtInvestor: “Art as branding”
by sophiesegal What do you do with an architecturally bland building? Dress it up with art. Trying to sell vacant condos? Dress them up with art. One World Trade…
Posts filed under Jose Parla
May 15, 2015
An Art Symposium: Art as Branding
Art as Branding by Asher Edelman Perhaps the two most important aspects of branding any product are impact and recognition. Impact, the first visual reaction – recognition the result of…
November 24, 2014
The Economist: One World Trade Center | Art fit for a skyscraper
STANDING 1,776 feet (541 metres) and 104 storeys tall, One World Trade Center opened its doors in Manhattan this week after 13 years of construction costing $3.9 billion. One of the…
